Understanding podcast pages

Rephonic's podcast pages display a lot of information. This guide will walk you through each of the sections and explain what it all means.

It is recommended that you follow along by navigating to a real podcast page e.g. The Daily.

The Basics

The top part of the page shows you the podcast's basic information (including its title and publisher) and a few important links. If the system thinks that this show is likely to take guests or conduct interviews it will show Guests or Interviews as the format, like the example below.

Note that you can always click on the podcast's title to open a standalone page that you can link to. Clicking on the name of the publisher (the blue link under the title) will search for other shows by the same publisher.

Getting contact information

Tap on the Contacts button:

You'll see the contacts that we found for this podcast and be able to copy them to your clipboard.

pageHow to find contacts for a podcast

Adding the podcast to a list

Keep track of this podcast by clicking on the Add to List button in the top-right corner and following the instructions.

pageHow to create a podcast target list

Add a private note

Click on the Notes button in the top-right corner and follow the instructions. Notes appear privately for you and your team members.

pageHow to add private notes

Audience Section

For most people the important metric here is Listeners per Episode which tells you Rephonic's guess for how many downloads this podcast typically gets per episode. This prediction is based on hundreds of publicly available data points that we gathered for this podcast. Please contact the publisher for accurate numbers.

Engagement Score looks at the growth in new listener reviews and ratings across multiple apps over the past 30 days to quantify how engaged the audience is. The end result is a score between 0-100.

Audience Location is our best guess at where most of this podcast's listeners are based.

Gender Skew estimates the gender split across the listeners of this show. It can show Skews Male, 50/50 Split or Skews Female.

You can view the historical trend over time by clicking on the blue chart icon next to the listeners estimate.

YouTube Section

If a YouTube channel was found for a podcast then a summary will be shown with some helpful stats (e.g. total number of subscribers and views) and quick links to recent videos.

Social Section

Rephonic tries to match every podcast with social media accounts and other points of online presence around the web. Here's a list of all possible channels that may be displayed here:

  • Facebook

  • Twitter

  • Instagram

  • Pinterest

  • SoundCloud

  • Patreon

  • LinkedIn (profiles and groups)

  • Clubhouse (clubs)

  • TikTok

Here you can browse similar shows according to the "Listeners Also Subscribe To" connections displayed by Apple Podcasts. This is useful for finding shared audiences and quickly building up lists.

Clicking on 3D Graph shows you this data in a 3D graph viewer. Here's an example

Feedback Section

The system tracks each podcast's ratings and reviews across every podcast player app that accepts feedback from listeners.. Clicking the blue links shows you only reviews for that particular app.

Charts Section

See how this podcast ranks in the Apple Podcasts, Spotify and YouTube charts across multiple countries and categories. These are updated daily.

Sponsorship Section

Have you ever wondered how much it costs to advertise with a particular podcast? Rephonic displays an estimated range to help you get an idea of what to expect.

This range is our best guess by taking typical CPM (cost per thousand listens) figures for podcast ads and multiplying them by the estimated number of listeners per episode. Note that there may be differences between the costs of pre-roll, mid-roll and post-roll ad types. Please contact the publisher to check the real rates.

Subscribers & Followers

Finally, see the number of subscribers and followers a podcast has in various apps. Only a few podcast apps reveal these metrics, but they're useful to get a better understanding of the size of a show's audience. Please note: Not every podcast app reveals this data. For example, major apps like Apple Podcasts and Spotify do not.

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