Understanding podcast pages

Rephonic's podcast pages display a lot of information. This guide will walk you through each of the sections and explain what it all means.

It is recommended that you follow along by navigating to a real podcast page e.g. The Daily.

The Basics

The top part of the page shows you the podcast's basic information (including its title and publisher), and you'll see different tabs that you can toggle through for more in-depth information. We'll explore that more later.

Depending on the podcast, you may also see additional information here like the show's political leaning or whether it's a corporate/branded show.

Note that you can always click on the podcast's title to open a standalone page that you can link to. Clicking on the name of the publisher (the blue link under the title) will search for other shows by the same publisher.

Getting contact information

Tap on the Contacts button:

You'll see the contacts that we found for this podcast and be able to copy them to your clipboard.

Adding the podcast to a list

Keep track of this podcast by clicking on the Add to List button in the top-right corner and following the instructions.

Add a private note

Click on the Notes button in the top-right corner and follow the instructions. Notes appear privately for you and your team members.

Look for relevant episodes

You can easily find relevant episodes using the search box located on every podcast page. Under the Overview tab, navigate to the Latest Episode section and click on the More Episodes button and enter your keyword in the search bar.

This can be helpful in discovering if your area of expertise has already been covered in one of their previous episodes. If not, this could be the perfect opportunity to pitch yourself as a guest.

Tabs

Each tab has multiple sections that showcase different sets of data that you may find useful when pitching to different podcasts. Let's dive into each of these tabs in more detail.

Overview tab

Key Facts

For most people, the important metrics here are Listeners per Episode and Monthly Listeners. These metrics tell you Rephonic's guess of the podcast's average number of downloads per episode and the total number of listeners per month. This prediction is based on dozens of publicly available data points that we gathered for this podcast. Please contact the publisher for accurate numbers.

Spotify is the number one or number two podcast platform in most countries, so the number of Spotify Followers a podcast has is also a very good indicator of its popularity and reach.

You can also see here whether the podcast is likely to accept guests or sponsors.

Latest Episode

Click the Listen button to launch the floating episode player which will appear at the bottom-left corner of your screen. Now you can save time by listening and continuing your research at the same time. It also remembers your position if you close the tab and come back later.

If available, you can also see the episode's transcripts by clicking on either of the buttons below:

When viewing a transcript, you can click on any part of the text and the audio will sync up.

Recent Topics

Here, you'll find a list of topics that have been discussed or mentioned in recent episodes.

This feature allows you to quickly identify if subjects related to your expertise, interests, or campaigns have been recently covered. By scanning this section, you can save time by focusing on podcasts already aligned with your niche, or identify opportunities to pitch yourself as a guest if your topic hasn't been explored yet.

YouTube

If a YouTube channel was found for a podcast, then a summary will be shown with some helpful stats (e.g. total number of subscribers and views) and quick links to recent videos.

Social

Rephonic tries to match every podcast with social media accounts and other points of online presence around the web. The possible channels that may be displayed here are:

• Facebook

• X (formerly Twitter)

• Instagram

• Pinterest

• SoundCloud

• Patreon

• LinkedIn (personal profiles and groups)

• Clubhouse (clubs)

• TikTok

If there are missing or incorrect social media accounts, you can click on Report and our team will look into it.

Related

You can browse similar shows according to the "Listeners Also Subscribe To" connections displayed by Apple Podcasts. This is useful for finding shared audiences and quickly building up lists.

Clicking on the three dots (next to See More) and selecting 3D Graph shows you this data in a 3D graph viewer. Here's an example.

Subscribers & Followers

The number of subscribers and followers a podcast has in various apps. Only a few podcast apps reveal these metrics, but they're useful to get a better understanding of the size of a show's audience. Please note that not every podcast app reveals this data. For example, major apps like Apple Podcasts and Spotify do not.

Audience tab

In this tab, you can view our best estimates of audience demographics for each individual podcast. You'll see a description of a typical Listener Profile, plus data like:

• Professions (e.g. Teacher, Designer, Fitness Trainer)

• Interests (e.g. Baseball, Sci-fi, Christianity)

• Household Income

• Age Group

• Education Level

• Relationship Status

• Location

This information can help you quickly identify if a show matches your target audience, so you can run more effective campaigns.

People tab

In this tab, you'll see a summary of the typical guest profile and details about each guest who’s appeared on the show, including:

• A short bio

• Affiliation and industry (if available)

• Focus of the conversation (i.e. why they appeared on the show)

• How they relate to the show's overall theme as a suitable guest

• Contact information (if they mentioned it during the episode)

You can even search for a specific guest if you have one in mind.

By analyzing episode transcripts, Rephonic is able to gather details about the people featured in each show. This new information is helpful for quickly determining whether you or your client match the typical guest profile and would be a good fit for the show.

You'll also see a short bio for each host or co-host, along with their social links, email, and website if they mentioned them during an episode.

Sponsors tab

In this tab, you'll see information about podcast sponsors and cross-promotions. Using the same approach as for identifying guests and hosts, we display the names of sponsors and any mentions of other shows.

For every sponsor listed on the Sponsors tab, you'll see this information where available:

• Name of the company or brand

• What they are promoting

• The text transcript of the ad

• Whether the ad was read out by the host

• Call to action

If you're considering sponsoring a show, this data is a great way to see how other brands have presented their offers, which might be useful for shaping your own campaign.

Sometimes, podcast hosts talk about other shows to help drive more listeners. We now have these mentions listed at the bottom of the Sponsors tab, along with some context. If a show often mentions other shows like yours, it might be worth reaching out to them.

Feedback tab

Rephonic tracks each podcast's Ratings & Reviews across every podcast player app that accepts feedback from listeners. You can select All Reviews to show everything, and clicking the blue links will show reviews for that particular app only.

Engagement Score looks at the growth in new listener reviews and ratings across multiple apps over the past 30 days to quantify how engaged the audience is.

And you can see key themes from listener reviews in What People Are Saying.

Charts tab

See how the podcast ranks in the Apple Podcasts, Spotify and YouTube charts across multiple countries and categories. These are updated daily.